How a Dwize Care Year Actually Works

What the Care Year Actually Is

Most Indian small businesses who already own a digital presence got it from a freelancer or agency that took a payment, launched something, and then went quiet. Six months later the contact form does not work, the SSL certificate has expired, and the WhatsApp number on the original quote is unreachable. The owner is left running a digital surface they did not sign up to operate themselves.

The Dwize Care Year is the structural answer to that one specific failure.

It is a 12-month operating contract under which one Dwize product — Site, App, Store, or Brand — is built, launched, and kept running by one named human operator at Dwize. The artifact is what is delivered inside the year. The year is what makes it dependable.

This essay explains, in plain English, what the year actually contains.

The Eight Covenants

These appear in the contract appendix on every Care Year. They are not marketing language — they are operational commitments that govern the year.

1. Same-price renewal. Renewal at the same product tier costs exactly Year 1 price. No annual hike, ever. Year 2 = Year 1, lifetime.
2. Two-day update. Any in-scope content update is live within two business days of receipt.
3. Two-hour acknowledgement. Every inquiry from a Care Year customer is acknowledged within two business hours during business days.
4. Named operator. Every Care Year has one assigned human at Dwize. Their WhatsApp number is in your contract.
5. Monthly check-in. Even when the buyer is silent, Dwize reaches out at least once a month with a status update and a question.
6. 99.95% uptime. Measured monthly. If we miss it in any month, a credit goes to your next renewal automatically.
7. Honest out. If at any point in the first 30 days you are not satisfied, we refund pro-rata and offboard cleanly.
8. No-lock-in handover. At the end of any Care Year, if you do not renew, we provide code/content export, DNS instructions, and a 30-day grace period of read-only hosting.

Week 0 to Week 1 — Inquiry to Contract

You reach Dwize through WhatsApp, the contact form, or email. Acknowledgement comes back within two business hours. Within a business day, you have a 15-minute call with Arun Ranga.

The call is direct: what is your business, what are you trying to do online, what have you tried before. Out of that call, one of three things happens.

• A product fits cleanly. We send a one-page contract sheet for that product within 24 hours.
• A product almost fits but the scope is bigger. We send a Dwize Suite quote.
• Nothing fits. We say so directly. Sometimes we recommend you stay where you are. That is also a fit answer.

If you sign, the kickoff call is scheduled within three business days. Your named operator is assigned at this point.

Weeks 1 to 4 — Onboard, Build, Launch

The named operator runs your project from this point forward. Their WhatsApp is in the contract. They are the one human who carries your file.

Onboarding is a content checklist over WhatsApp or email — what we need from you, when we need it, in what format. The checklist is the same for every customer at the same product tier — that is the productization promise.

For Dwize Site, build is 10 business days from content lock. For Store, 25. For App and Brand, longer — App and Brand involve compiled binaries and App Store / Play Store review windows that we cannot shorten.

You see one or two milestone reviews depending on product. Feedback flows over WhatsApp or email. Your named operator is the person who takes the feedback and gets it into the build.

Launch happens with a walkthrough call. You see exactly what is live. You receive a launch report — what was built, what is monitored, what to do if something feels off.

Months 2 to 11 — Operate

This is the part most Indian web vendors do not deliver, and it is the part the Care Year exists to make real.

For 11 months, your Care Year is in the operate phase. What that actually looks like:

Hosting and infrastructure are kept current. Cloudflare-edge static delivery for Site. The multi-tenant Indian commerce backbone for Store and Brand. Native iOS and Android maintenance for App and Brand. You do not see this, but it is the bulk of what your money pays for.

Security patches apply automatically — dependency updates, OS-level patches for native apps, certificate rotation for domains that are not pass-through. We watch the security bulletins so you do not have to.

Twelve in-scope content updates are included per year. This means changes to copy, images, products, or content within the existing scope of your product. You email or WhatsApp your operator, they make the change, the change is live within two business days. The covenant.

Monthly check-ins happen even when you are silent. Your operator pings you with a status update and one question — usually about whether anything in your business has changed that should reflect in your digital surface.

Quarterly performance review for Store and Brand customers. Half-hour call with your operator. Conversion data, traffic patterns, what is working, what could be better. This is informational — we do not push you to upgrade or upsell.

For Brand customers specifically, performance reviews are bi-monthly, response window is four business hours instead of 24, and ASO (App Store Optimization) baseline maintenance happens once per quarter.

Day 305 — The Renewal Preview

Sixty days before your Care Year ends, you receive a renewal preview. It contains four things:

1. The exact renewal price for Year 2 (covenant 01: same as Year 1).
2. A short summary of what was operated for you in Year 1 — uptime, updates shipped, response times.
3. Optional upgrade paths if your business has grown into a higher tier (Site → Store, Store → Brand). If you upgrade, you receive a 25% loyalty credit toward the new product price.
4. Optional add-on services if relevant — Search Year, Ads Year, Photo Pack, Story Pack. These are à la carte; you skip what you do not need.

The renewal preview is informational. You do not need to act until day 365. Your operator will follow up once.

Day 365 — Renew, Upgrade, or Leave

If you renew at the same tier, the new Care Year starts the next day at the same price. No renegotiation, no haggling, no escalation.

If you upgrade, your operator handles the migration during the cutover window. The 25% loyalty credit applies.

If you do not renew, covenant 08 governs the offboard. You receive a clean code/content export, DNS instructions, and 30 days of read-only hosting on Dwize infrastructure to give you time to move. Your domain stays yours. Your data is exported in a portable format. We send you the access keys, you take them, you move on.

This is unusual in the Indian web market. Most vendors make leaving expensive. We make it explicit, written, and free. The reason is structural — if leaving is hard, every customer eventually feels trapped, and the relationship erodes from inside. If leaving is easy, customers stay because the product earns it, not because they cannot escape.

What the Care Year Is Not

A Care Year is not unlimited custom development. The scope of your product (Site, App, Store, Brand) is what is operated. If you need things outside that scope, they are quoted separately as Custom Hour Pack add-ons or as a Dwize Suite engagement.

A Care Year is not a media-spend retainer. We do not run paid Google or Meta ads under the Care Year. Search Year and Ads Year are separate retainers if you want them.

A Care Year is not a content-creation retainer. Photography, copywriting, and brand identity work are partner-fulfilled and Dwize-coordinated as Photo Pack, Story Pack, and Identity Pack add-ons. We do not pretend to be a creative agency.

A Care Year is not a guarantee of revenue. We deliver dependable digital infrastructure. What you sell, how you sell it, and at what margin — that is your work. We do not promise sales numbers because that promise is structurally dishonest.

These boundaries are deliberate. The Care Year is a serious operating contract because its scope is bounded. An "unlimited" promise would dilute the discipline that makes the bounded one real.

Why It Costs What It Costs

The yearly price covers operations, not just delivery. Hosting and infrastructure run for the full year regardless of when you launch. Your named operator's time is allocated whether you ask for one update a month or twelve. Security patches and OS-compatibility maintenance happen on the calendar, not on your request.

Spread across the year, the price comes out to a small fraction per day. ₹10,699 / year for Site is roughly ₹29 per day. ₹2,99,000 / year for Store is ₹819 per day. For a serious Indian small business, those numbers should compete with the cost of not having dependable digital operations — broken contact forms, expired SSL certificates, customers who cannot find or trust you.

The Discipline of the Year

The Care Year is the simplest possible product that solves the deepest problem in the Indian small-business web. The deep problem is operator absence. The simple solution is a written contract for an operator's year. Eight covenants. One named human. One locked price.

Everything else Dwize ships — Site, App, Store, Brand, Suite, the Startup Program — is a configuration of that one structural insight.

If you have read this far, the next step is the 15-minute call. Reach out and we will tell you, directly, whether the Care Year is the right shape for your business and which product fits inside it.